SuperGain
Developed an integrated marketing strategy for SUPERGAIN, a conceptual premium supplements brand, combining customer journey mapping, HubSpot CRM, landing pages, email marketing, and social media campaigns to demonstrate an end-to-end MarTech ecosystem.
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Challenge
SUPERGAIN is a premium protein supplement brand entering a competitive fitness market where building trust and attracting first-time customers is challenging. The objective was to create an integrated marketing strategy capable of generating qualified leads, increasing brand awareness, and nurturing prospects into loyal customers.
The project focused on designing a complete customer journey supported by HubSpot CRM, digital campaigns, and marketing automation to deliver a consistent experience across every customer touchpoint.
Approach
I developed an end-to-end marketing technology strategy centred around HubSpot. The process began with customer research, persona development, and journey mapping to understand how potential customers discover, evaluate, and purchase supplements.
Using these insights, I created a conversion-focused landing page, planned social media campaigns, designed email marketing sequences, and organised customer data within HubSpot CRM. Every element was designed to work together as one connected marketing ecosystem that supports lead generation, engagement, and customer retention.
This project demonstrates my ability to combine marketing strategy with practical MarTech execution. From customer research and CRM implementation to landing pages, email marketing, and campaign planning, SUPERGAIN showcases how integrated digital marketing can create meaningful customer experiences while supporting measurable business objectives.
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