Bilby shoes
Conducted a comprehensive digital marketing audit for Bilby Shoes & Orthotics, evaluating its website, social media, SEO, LinkedIn, and email marketing to identify growth opportunities and develop a data-driven digital strategy.
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Challenge
Bilby Shoes & Orthotics is a Melbourne-based provider of medical-grade footwear and orthotic solutions operating in a highly specialised healthcare market. Despite its strong clinical expertise and industry reputation, the business had a limited digital presence, making it difficult to increase online visibility, strengthen referral relationships, and attract new patients.
The project focused on evaluating Bilby’s existing digital ecosystem and identifying strategic improvements across its website, search visibility, social media, LinkedIn, and email marketing to better support business growth and customer engagement.
Approach
I conducted a full digital marketing audit by analysing Bilby’s website, SEO performance, Facebook, LinkedIn, and email marketing against digital marketing best practices. Using these insights, I developed practical recommendations to improve user experience, increase search visibility, strengthen referral-focused communication, and create a more consistent digital presence.
The strategy prioritised measurable improvements through SEO optimisation, content planning, professional networking, customer engagement, and email marketing, providing Bilby with a structured roadmap for sustainable digital growth.
This project demonstrates my ability to evaluate a business’s digital ecosystem, identify strategic opportunities through research and analysis, and develop practical digital marketing recommendations aligned with business objectives. It showcases skills in digital auditing, SEO evaluation, content strategy, social media analysis, and customer engagement planning.
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